（毕业论文 页数：10 字数：12066）

摘 要：浅析大众传媒时代的电视文化功能，电视作为20世纪消费资本主义高度发展的产物，同时作为当今最具广泛性的大众传播媒介已经具备了文化的属性和功能。电视文化同其他大众文化形态相比，同样具备传播、消费、审美、娱乐和教育等功能。但是，电视文化作为现代科学技术与文化形态的结晶，融入了更多的传播、消费、审美和娱乐的元素，使其后来居上，迅速成为了最为强势的大众文化形态之一。电视文化作为一门时空艺术、视听艺术可以容纳百川、包罗万象，加之无线电通讯技术和完美的画面、语音编辑效果赋予了电视文化无与伦比的信息传播功能，并使其产生了较大的审美效应，具有极强的艺术感染力。电视文化娱乐性和教育功能的相互统一又促使大众在休闲、愉悦的气氛中陶冶情操、获得精神和心灵的洗礼。尤其当电视文化呈现出一种国际化和全球化的倾向，就更加凸显出电视文化的独特性和优越性，研究电视在大众传媒背景下的文化功能也颇具可行性和学术价值。当电视面临日益复杂和多元的文化形态，解决电视文化的生态环境问题已经迫在眉睫。

关键词：大众传媒；大众文化；电视文化；文化功能

Abstract:Television as the outcome of the consumer capitalist which had been high developed in 20 century, at the same time as the popular medium of the present extensiveness, has had cultural property and function. Compared with other popular culture, it also has the function of spread, consumer, taste, entertainment and education. But the television culture as the crystallization of modern science and technology and cultural form, has blended in more element of spread, consumer, taste and entertainment, making it catching and exceeding the other forms, and becomes one of the most strong tendency popular culture. Television as an artistic of space-time and audiovisual, can hold much information, adding the radio communication technology, perfect frame and the editor effect of speech sound, all of which composes strong information communication on television culture, making it has great taste effect and artistic infection .The mutual unification of television culture’s amused and educational function makes the masses mould moral in a casual and joyful atmosphere, getting the baptism of spirit and soul. Especially when television culture presents the trend of internationalization and globalization, it protrudes more uniqueness and superiority of television culture. The research of television’s cultural function under popular medium background also becomes quite feasibility and have more scientific value. When television is faced with increasingly complex and multivariate cultural form, solving the problem of television culture’s ecological environment has been extremely important.

Keywords:popular medium; popular culture; television culture; culture’s function

目录

一、电视作为一种文化现象
二、电视文化的功能
（二）意识形态功能
（三）审美功能
（四）寓教于乐功能
（五）促进文化和经济的全球化
三、电视文化的生态环境
（一）不可惟收视率论成败
（二）追求电视文化的雅俗共赏
四、结语


电视是20世纪消费资本主义高度发展的产物，它是以一种最具广泛性的大众传播媒介的身份问世的。作为大众传播媒介的一种，电视和广播、报纸、杂志、摄影等有着很多的共同之处，但却又有着极为鲜明的特点。当电视以一种势如破竹之势闯入人们的生活之后，人类的生存和生活方式都发生了翻天覆地的变化。电视开始融入整个社会，从普通家庭到企事业单位，从各类消费场所再到大街小巷，电视的身影无处不在。从此，大众文化(popular culture)的大家族又增添了一位新成员——电视文化。