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Chinese HDTV marketing analysis

  • 简介:HDTV is a new generation television, which adopts the technologies of digital coding and digital transmission from the television programming, broadcasting to transmitting and receiving. It is the result from the rapid development of gl...
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目录 Contents
Summary1
Main Body
Industry Analysis2
Marketing Strategy3
Objective
SWOT Analysis
STP Analysis
4P Analsis
Budget Constraint6
Advertising/PR Strategy7
Appendix
Reference 参考资料 Kotler, P. and Armstrong, G. (2001) Principles of Marketing (9th edn), Beijing, Tsinghua University Press.
Wilmshurst, J. and Mackay, A. (1999) The Fundamentals of Advertising (2nd edn), Oxford, Butterworth-Heinemann.


简单介绍 是关于TCL集团HDTV--高清数字电视的广告策划,只供参考~~~~
做的不好,还望海涵!!
HDTV is a new generation television, which adopts the technologies of digital coding and digital transmission from the television programming, broadcasting to transmitting and receiving. It is the result from the rapid development of global communications and information technologies, and it also leads to the transformation of the whole television industry, and as a result, the HDTV has been considered as a strategic technology for the new century all over the world.
China is the fourth country which has had the intellectual-property of the send receive system of High-Definition TV in the world, and it will boost the structural readjustment and the industry upgrade for our television industry by the development of HDTV.
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