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The Coca-Cola Company Specific Analysis

  • 简介:Introduction Coca-Cola is the leader drink in the world and may people now enjoy it. As you know, Coca-Cola was drinked by the most people and it is the most famous all over the world. Also there is a fierce market competition bet...
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目录 Introduction
Background of company
Range of products and Partnerships
The competition
The weakness of company
Conclusion
Bibliography 参考资料 The Coca-Cola Company, http://www.coca-cola.com/
November 5 2003

The Coca-Cola Company Products
http://www.geocities.com/martinscoke/products November 10 2003

Coca-Cola hit by euros weakness
news.bbc.co.uk/1/low/business/1412507.stm 28 June, 2001
Introduction

Coca-Cola is the leader drink in the world and may people now enjoy it. As you know, Coca-Cola was drinked by the most people and it is the most famous all over the world. Also there is a fierce market competition between The Coca-Cola Company and The Pepsi Company. So I choose The Coca-Cola Company for my analysis object. Firstly, I will outline the background of The Coca-Cola Company. Secondly, I am going to show the productions and partnerships of the company. After that is the competition between The Coca-Cola Company and The Pepsi Company. finally, there is a weakness of the company and Conclusion.
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