目录 ACKNOWLEDGEMENTSIII
LIST OF FIGURESIV
LIST OF TABLESV
ABSTRACTVI
INTRODUCTION1
1. OVERVIEW OF CHINESE ECONOMY AND TELECOMMUNICATION INDUSTRY3
1.1. GEOGRAPHICAL BACKGROUND3
1.2.ECONOMIC BACKGROUND OF CHINA3
1.3. TELECOMMUNICATION INDUSTRY8
1.3.1. The Overall Scale Of The Global Mobile Communications Network8
1.3.2. The Global Mobile Communications Manufacturing Industry10
1.3.3. Telecommunication Industry In China10
1.3.4. The Present Status Of Chinese Mobile Communications Industry11
2.INTRODUCTION OF COMPANIES AND DEFINATION OF TERMS15
2.1. INTRODUCTION OF CHINESE BRAND MOBILE PHONE COMPANIES15
2.1.1.Introduction of NINGBO BIRD CO., LTD15
2.1.2. Introduction of TCL Mobile Communication Co., Ltd.15
2.2. INTRODUCTION OF INTERNATIONAL BRAND MOBILE PHONE COMPANIES17
2.2.1. Introduction Of Motorola17
2.2.2. Motorola In China17
2.2.3. Introduction Of Nokia18
2.3. POWER AND INVESTMENT IN CHINA19
2.4.1. Price20
2.4.2. Brand21
2.4.3. Advertising22
2.4.4. Quality24
2.4.5. Technology25
3.ANALYSIS27
3.1. INTRODUCTION27
3.2. BRAND AND ADVERTISING28
3.2.1 List of main mobile phone in overseas market and Chinese market28
3.2.2 Role of brand in Chinese market28
3.2.3. Advertising28
3.2.4.Brand promotion31
3.3. STYLE31
3.3.1. Comparison32
3.4. PRICE33
3.5 SALES NETWORK AND DISTRIBUTION CHANNEL33
3.5.1. Main methods33
3.5.2 Distribution channel34
3.6. TECHNOLOGIES AND R

The accomplishment of this final thesis is indebted to my supervisor—John Sullivan who provided me lots of motivation and great knowledge support for writing this thesis. Special thanks go to Silja Magi for providing me valuable and useful information during the procedure of finishing the thesis. I am extremely grateful to some of my friends coming from China and other countries; they helped me to finish my research about my thesis. Here, I also want to extend my sincere appreciation to the committee members of entrepreneurship who read through the draft of the thesis and gave me a lot of suggestions for improvement. Finally, I will express my deep emotion to my parents for their endless encouragement and love.