| 摘要：零售作为直接服务于最终消费者的一个重要行业，在我国经济活动中占有举足轻重的地位。加入世贸组织组最直接的问题就是面对更为开放的市场，面对更为强大的国际资本，面对更为激烈的竞争，不仅是本国市场的竞争，而是全球的竞争。从现实看搞好物流,建立连锁模式,加强营销管理,信息化改造以及政府的有效支持是我国零售业的必由之路。中国企业必须采取措施尽快从商业模式、企业规模、运作流程、物流管理以及店铺选址等各方面向世界一流的流通企业看齐。 Note: Retailing, as an industry directly serving the end consumer, has a prominent position in economic activities of our nation .The mainly problem after the entrance of WTO is we are facing more liberal market, more mighty and international capital, more vigorous competition, not only in our national market, but global competition. Based on the actual factor, building up the distribution system and chain store model, better the marketing management, finishing the infomatization rebuild and getting more effective support from government may be the solutions to our retailing industry. Enterprises of our nation must keep up with the world top grade enterprises in business model, enterprise scale, operation process, distribution management and store location. 关键词：零售业，入世，规模，成本，体制，物流，信息化 Keywords: Retailing, WTO, scale, cost, system, distribution, infomatization ...... |
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