In this report, I will choose global weighing as the product I am going to research. It is well known that global weight has won the most market shares in today’s industrial weighing market. This is not only because it has good quality, but also that it makes the best of international marketing strategy, then I want to detail discuss it exported to Singapore market, and briefly explain it how to operate in china and USA market. Now I’ll start of by discussing Singapore marketing.
Although we have laid sown our strategy, it will require constant review and market is very dynamic and the environmental factors are changing more often than ever, by regularly compare our target against the actual results, we know where we are and we know we might have to modify our strategy to suit the changing scenario.
We are confident that our focus strategy on niche market and key account approach should work as long as the guidelines are followed, barring no other unforeseen circumstances, it is no doubt that we will be able to reach our objectives by increasing the module business by 10% to 15% annually and the application business by 15% to 20% annually for the next 5 years.

Table of contents
1.Introduction
2.Product portfolio and evaluation
2.1 product overview
2.2 The growth-share Matrix
3 Market environment analysis
3.1 Economical factors
3.2 Political factors
3.3 Social/ ethnological factors
3.Competitive environment analysis
4.1 Competitor profile
4.2 Strategic groups analysis
5. Buyer behavior
6. SWOT analysis of foreign markets
6.1 Strength
6.2 Weaknesses
6.3 Opportunities
6.4 Threat
7. The marketing strategy
7.1 Alternative business strategies
7.2 strategic implementation
7.2.1 structure
7.2.2systems
7.2.3 people
7.2.4culure
7.3 Marketing mix
7.3.1 Product
7.3.2 Price
7.3.3 Place /distribution
7.3.4 Promotion
7.3.5 Customer support
8. Export budget
9. China market analysis
9.1 Chinese Economical environment analysis
9.2 Some factors in china
9.2.1 effective business strategy
9.2.2 strong distribution networks
10. USA market analysis
11.Conclusion:
12. Bibliography
Books
Newspaper
Internet

1. Alex Miller, Strategic Management (3rd edition, international Edition1998)
2. Dibb, Simkin, Pride, Ferrell. Marketing-Concepts and Strategies (2nd European Edition 1994)
3. David A. Aaker, Strategic Market Management (1998)
4. Charles W. L. Hill, Global Business, second edition.
Newspaper
The straits times –chemicals sectors to get $ 2b boost, 9 Feb 1999
The straits times –ITE grads can get $2,000 starting pay, 21 May 1999.
The straits times –$1.3b Jurong Island reclamation begin, 26 Jan 1999.
The straits times –Eastman chemicals projects project beats target, 14 December 2001
The straits times –shell, BASF in $830m deal, 18 December 2002
Internet
1. http://www.global-weighing.com/
2. http://www.sartorius.com/
3. http://www.china.org.cn/english/28528.htm