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[strategic management] Lessons for Our Business fr..

  • 简介: 原文 This article is aiming to analyze Strategic Management through the case study of “Building Excellence at STMicroelectrovics”, and to give practical suggestion for an assumed Chinese beer manufacturer. It assumes that t...
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原文

This article is aiming to analyze Strategic Management through the case study of “Building Excellence at STMicroelectrovics”, and to give practical suggestion for an assumed Chinese beer manufacturer. It assumes that the beer maker is a middle sized, privately owned company which has a headcount of 1000 employees and with annual sales of $5m. Its marginal profit is low because of the high competition of the industry. The boss is planning to improve its competition standard through strategic management. This article is divided into four parts: Part One discusses the concept of strategic management;


  目录

1.The Character And Value Of Strategic Management
2.ST Strategy Establishment And Development
3.Strategic Management in Our Business
4.Conclusion


  参考资料

1.J. A. Pearce and R. B. Robinson Formulation, Implementation and Control of Competitive Strategy 86-103
2.G. Johnson and K. Scholes Exploring Corporate Strategy
3.www.eu.st.com

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