电视文化是以电视为传媒的大众文化,是继印刷文化和广播文化之后出现的一种新的文化形态。文化栏目在中国的电视荧屏上已出现多年,是传统文化及电视文化糅合的产物。从目前来看,这还仅仅是个开端。目前的文化栏目主要有四种:对外宣传型、传统文化型、时尚文化型和读书栏目。文化栏目的结构呈多样化,而且电视语言比较工整。但它也有不少的缺点,比如观众定位不明确、市场前景不明朗。 The television culture is the popular culture by the media of TV, and it is a new culture style which follows the press culture’s and the broadcasting culture’s footsteps. There have been several years since the Cultural TV Programme appears on Chinese TV screen. It seems that the programme has being in the beginning. There are four forms of Cultural TV Programme:propaganda for overseas form; traditional culture form; fashion culture form; and reading form. The programme is characterized by free form of structures and relatively standard audio-visual language . Although, there are many shortcomings such as indistinct Orientation and a gloomy market future. |