| %a1%a1%a1%a1%c3%bd%cc%e5%ca%d0%b3%a1%b5%c4%be%ad%bc%c3%ce%ca%cc%e2%3cbr%3e%a1%a1%a1%a1%0aAbstract%3cbr%3e%a1%a1%a1%a1%0aMedia+and+especially+mass+media+like+newspapers+or+magazines+are+characterised+by+a+number+of+peculiarities+which+are+interesting+from+both+a+theoretical+and+empirical+point+of+view.+The+interrelationship+of+reader+and+advertising+markets%2c+high+sunk+costs+and+large+economies+of+scale+are+typical+features.+This+paper+reviews+the+existent+literature+on+media+markets+and+their+peculiarities+and+lines+out+areas+for+further+research.%3cbr%3e%a1%a1%a1%a1%0a...... |
媒体市场的经济问题
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