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  • 简介: 原文 【Summary 】: After reform and opening-up, the economy of our country has got very fast development, the people's living standard has very great improvement too, traveling has already become people' s recreation of our c...
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原文

【Summary 】: After reform and opening-up, the economy of our country has got very fast development, the people's living standard has very great improvement too, traveling has already become people' s recreation of our country, good way to spend holidays. The tourist industry of our country grows vigorously, the travel marketing is the important problem of developing tourist industry, this text, after studying, analysing the travel marketing current situation of our country and existing problem, propose solving the countermeasure of the problem, has probed into the rational development trend of the travel marketing.


  目录

1 development overview of tourist market of our country
2 Meaning of the travel marketing
3 Current situation and case study exists of the travel marketing of our country
4 Solve the countermeasure of the problem
5 Travel marketing development trend in the future


  参考资料

1.Zhang Xiaohui, Wang Yi, Gou Xiaodong northwest journal of University of Science and Technology of agriculture and forestry " (social science edition), July of 2002;
2. You Yunfei: " forest travel product development and marketing tactics ", " science and technology of forestry of Fujian ", March of 2001
3. Mao Yong: " the economic and trade reservoir area international tourism marketing tactics of Chongqing of Three Gorges in the North are studied ", " economy is vertical-horizontal ", December of 2001;
4. Xu Xiling, Chen Hongju: " journal of higher junior college of the travel of Guilin ", the 4th issue of volume 12 of 2001;
5.Liu Yi: economic geography ", May of 20016, Li Tianyuan: " academy periodical of the travel ", the second issue of 2001 (bimonthly)
6. Fu Guanghai: " e-commerce and traveling products marketing ", " commercial journal of higher junior college of Sichuan ", 5 issues in 2001.

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