With the valuable advice given by Professor XX from XXXXXX during the four days residential training course in X and great support from AAA AAAA Co. Ltd., Beijing (AAAAA) such as Mr. XXXXX as a mentor, this assignment was completed in order to improve the business performance of AAAAA. The author hereby would like to take this opportunity to thank all who have been providing supports during and after the preparation of this assignment.

1. INTRODUCTION 2
2. THE CURRENT ENVIRONMENTAL CHANGES AFFECTING AAAAA 3
2.1. THE LOCAL ENVIRONMENT 3
2.2. THE COMPETITIVE ENVIRONMENT 3
2.3. THE NATIONAL ENVIRONMENT 4
2.3.1. Political and Legal 4
2.3.2. Economic and Social-cultural 4
2.3.3. Technological and Ecological 4
2.4. THE INTERNATIONAL ENVIRONMENT 4
3. SOME EMERGING OPPORTUNITIES. 5
3.1. THE INCREASE OF MARKET DEMAND 5
3.2. THE INCREASE OF THE REQUIREMENT OF ENVIRONMENTAL PROTECTION 5
4. SOME THREATS 6
4.1. THE INCREASE OF COMPETITIVE POWER OF COMPETITORS 6
4.1.1. Technology 6
4.1.2. Price 6
4.1.3. Advertisement 6
4.2. THE INTENSIFICATION OF COMPETITION ON TALENTS 6
4.3. THE CHANGE OF OPERATIONAL WAYS OF SOES 6
4.4. THE EXPENSIVENESS OF R&D COST 7
5. THE ANALYSIS OF IMPACTS AND OPTIONS 8
5.1. THE IDENTIFICATION OF STRONGEST COMPETITOR 8
5.2. IMPACT ANALYSIS AND OPTIONS 8
5.2.1. In the field of medium voltage product 8
5.2.2. In the field of high voltage product 9
6. CONCLUSIONS AND RECOMMENDATIONS 10
7. REFERENCE 11

1.Business Environment, WMIB, September 1998.
2.Science & Culture, China International Book Trading Corporation, No. 11,1998.