【摘要】：多年以来，我国出口商品普遍采取价格竞争即低价出口的策略，以期赢得一定的国际市场份额。诚然，低价策略在某些时候确能起到开拓市场、扩大销售的作用，但这实际上是一种低级、粗放型的增长模式，随着对外贸易的发展，其不利影响逐渐显现。因此从长远来看，要牢固地占有国际市场，进一步增强我国商品的竞争力，就必须在非价格竞争策略上下功夫。主要以在我国开展创名牌出口商品为策略，赢得市场，扩大出口。

【ABSTRACT】For many years, of our country export commodities adopt tactics that price competition export at a low price promptly generally, in the hope of gaining certain international market share. True, low price tactics can really play a role in exploiting market, expand sales at some time, but this is a kind of rudimentary, extensive growth mode in fact, with the development of foreign trade, its adverse effect appears gradually. So in the long run, should occupy the international market firmly , strengthen the competitiveness of the goods of our country further, must in work hard at the competitive strategy of the price. Mainly in order to launch and create famous-brand export commodities for tactics, win the market in our country, expand export.

摘要
一、价格竞争对我国出口贸易的不利影响
（一）不利于企业效益的提高
（二）容易导致出口企业间的恶性竞争
（三）容易引起反倾销调查
（四）影响中国商品的国际形象
二、创立名牌策略的效应与步骤
（一）创立名牌带来的效应
（二）企业如何实施名牌策略，提高出口商品的国际竞争力
总结
参考文献

1　郭玉华 .当代企业的名牌效应与名牌战略 .对外经贸实务 ,1 997,(2 ):42～ 43
2 张岩松 .世界名牌何以久盛不衰 .国际市场 ,1 996,(8):4～ 5