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An Analysis of Language Features in English Advert..

  • 简介: 原文 本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点。为了使研究从数据出发得出科学结论,作者建立了一个拥有90篇各类广告的小型语料库。通过对此语料库中日用品广告﹑科技设备广告﹑服务业广告的深入细...
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原文

本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点。为了使研究从数据出发得出科学结论,作者建立了一个拥有90篇各类广告的小型语料库。通过对此语料库中日用品广告﹑科技设备广告﹑服务业广告的深入细致的定量和定性分析,总结出广告英语在此三类广告中的相同点与不同点,并且根据语言的意义,风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。本文共分五个部分,第一部分和第五部分分别为介绍与总结,中间三个部分为本文核心,分别展开广告英语在词汇﹑句法﹑篇章三个层面的分析。本文的结论均来自于对语料库的分析。整个研究从数据出发,由数据驱动,由此进行语言学上的分析与概括。
We live in a world of advertising. As potential consumers, we are endlessly bombarded with all kinds of product or service information from various media including newspapers, magazines, television, radio, posters and Internet, etc. Advertising provides a valuable service to society and its members, because it defines the meaning and the role of products, services, and institutions for consumers. It indicates the difference that exists between brands of products and alternative services, as well as the distinguishing characteristics of companies and institutions. Advertising also tells the consumer what a specific product, brand or service should do when it is used and thus helps him or her to understand and evaluate experience with the products and services that he or she uses. On the other hand, by making people aware of products, service and ideas, advertising promotes sales and profits. Finally, advertising is one of the major forces that are helping improve the standard of living around the world. Combined with all these communicational, marketing and social functions. Advertising becomes indispensable in the modern world. Usually, advertising communicates information in three types: audio, visual, and language. It is a more common case that an advertisement is a mixture of the three. In radio advertisements, music is always accompanied by language; on TV and motion pictures, music and language illustration are mixed with each other. In magazines and newspapers, advertisements are a combination of pictures and language of written information. Although music and pictures can provide some hints, or create a kind of atmosphere, the information about the product is limited. Even worse, it may lead to misunderstanding. Thus, we may say that language in a way provides more exact, detailed and dependable information whereas music and pictures only act as a supplementary m..


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2.毕业设计(论文)任务书
3.开题报告
4.论文目录
5.正文
6.参考文献
7.谢辞
8.毕业设计(论文)指导教师意见书
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10.毕业设计(论文)答辩记录


  参考资料

[1] 周晓,周怡 《现代英语广告》。上海:上海外语教育出版社 1998
[2] 方薇 《现代英语广告教程》。南京:南京大学出版社 1997
[3] 崔刚,韩宝成,李营《广告英语》。北京:北京理工大学出版社1993
[4] 赵静《广告英语》。北京:外语教学与研究出版社 1994
[5] 苗杰《现代广告学》。北京:中国人民大学出版社1994
[6] 丹·海金司《广告写作艺术》。北京:中国友谊出版公司 1995
Frank William, Advertising
Philadelphia, PA:Macdonald and Evans 1985
Roberts · William H. & Turgeon · Gregoire, About Language
Boston: Houghton Mifflin Co. 1989
[9] Bovee · Courtland L. & Arens · William F. , Contemporary Advertising, Homewood, IL: Irwin 1992
[10] Gregory · Michael, Language Varieties and Their Social Contexts,
London: Routledge & Kegan Paul Ltd. 1981
[11] Vestergaard · Torben & Schr der · Kim, The language of Advertising
Oxford[Oxfordshire]; New York, NY, USA: B. Blackwell 1985

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