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[旅游英语] Discussion on the Tourism Marketing

  • 简介: 原文 The traveling market marketing is through the analysis, the plan, the execution, feeds back and controls this kind of process to come take to travel the consumer demand as the guide, coordinates each kind of traveling ec...
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原文

The traveling market marketing is through the analysis, the plan, the execution, feeds back and controls this kind of process to come take to travel the consumer demand as the guide, coordinates each kind of traveling economic activity, thus realizes provides the effective product and the service, makes the tourist to be pleased, causes the economy and the social goal which the enterprise makes a profit. China entered WTO to cause Chinese the traveling market to melt into in the world traveling market competition, this request had positively to study the traveling market marketing, introduced the modern advanced traveling market marketing idea the China tourism, the conformity marketing dissemination theory


  目录

I. Introduction……………………………………………………..1
II. Overview of the development of tourist market of our country……..2
1. Rapid increasing of total demand of the tourism consumption…..5
2. The longer non-working time, the more chance of tourism and leisure…………………………………………………………….5
3. Traveling abroad as people’s important activities………………..6
4. Rational and individualized tourism consumption……………….6
III. Meaning of the tourism marketing…………………………………7
IV. Current situation of the tourism marketing and an analysis of it…….8
V. Solution of these problems………………………………………11
1. Establishing industry associations and making price standard……………………………………………………..11
2. Setting up actively a complete after-sale service system of tourism products…………………………………………………….12
3. Paying attention to the legal training of the employed in tourism industry……………………………………………………..12
4. Attaching importance to developing and applying scientific and technological methods………………………………………13
5. Making a long-term plan and being farsighted……………..13
6. Regarding images as life and aiming at image publicity……….13
VI. Tourism marketing development or end in the future………….14
VII. Conclusion………………………………………………..17


  参考资料

[1] 傅广海:《电子商务与旅游产品市场营销》,《四川商业高等专科学校学报》,2001年5 期。
[2] 刘锋:《旅游温冷区国内旅游市场营销研究》,《经  济  地  理》,2001年5月;
[3] 毛勇:《北方经贸三峡重庆库区国际旅游市场营销策略研究》,《经济纵横》,2001年12月;
[4] 李天元:《市场定位还是形象定位———旅游企业市场营销中的定位问题》,《旅游学刊》,2001年第2期(双月刊);
[5] 徐栖玲,陈宏巨:《旅游开发与建设——中国老年旅游市场营销策略浅析》,《桂林旅游高等专科学校学报》,2001年第12卷第4期;
[6] 游云飞:《森林旅游产品开发与市场营销策略》,《福建林业科技》,2001年3月;
[7] 张晓慧,王 谊,苟小东:《秦岭北坡森林公园旅游市场营销新策略》,《西北农林科技大学学报》(社会科学版),2002年7月;

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