The traveling market marketing is through the analysis, the plan, the execution, feeds back and controls this kind of process to come take to travel the consumer demand as the guide, coordinates each kind of traveling economic activity, thus realizes provides the effective product and the service, makes the tourist to be pleased, causes the economy and the social goal which the enterprise makes a profit. China entered WTO to cause Chinese the traveling market to melt into in the world traveling market competition, this request had positively to study the traveling market marketing, introduced the modern advanced traveling market marketing idea the China tourism, the conformity marketing dissemination theory |