Ellipsis and Repetition in Advertising English

【Abstract】: Advertising is a means to promote the sales of goods or services. A successful advertisement should rely on consumers’ attention and use various means to enhance the artistic appeal and pleasantness of language. Advertising English uses lots of figures of speech to make the language clear, distinctive and memorable. However, the most widely used are ellipsis and repetition. They seem contradictory but, in fact, the purpose of using them is the same. It is to make advertising more persuasive and to encourage the public to buy.
【Key words】: advertising English ellipsis repetition ......

chapter1: introduction
chapter2: definition of ellipsis and repetition
2.1 definition of ellipsis
2.2 definition of repetition
chapter3: ellipsis and repetition in advertising English
3.1 omitting and repeating subject
3.2 omitting and repeating predicate
3.3 omitting and repeating object
3.4 one-word or one-phrase sentence
3.5 other repetition and omissions
chapter4: ellipsis and repetition in one advertisement
chapter5: conclusion

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