毕业设计 A Brief Introduction on Advertisement English,共18页,817字 Abstract Nowadaysasawayofpropagantingandtransmittinginformation,advertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine,TV,radioaswellasnetwork.Itisbothaneconomicalactivitypromotingproductsandservices,andacultureconveyor,whichhasgreatinfluenceonourlifestyleandconsumptionhabits.WiththeentryofChinaintoWTO,lotsofforeignproductspourintoChinesemarketandcompetewiththehome–madeproducts.Inaddition,weneedimproveourexternaltradeandexpendtheforeignmarkettoo.Asaninterculturalmarketingandpromotionundertaking,internationaladvertisingtranslationisnotjustatransformationbetweendifferentlanguages,butinvolvesdifferenttraditions---laws,religionsandeconomies,etc.Anyadvertisementwillfailtoachieveitsobjectiveifitonlytranslatesintothetargetlanguagewithouttheabovefactorsbeingtakenintoaccount.Undersuchinternationalandeconomiccircumstances,itisnecessaryforustonoticeandinvestigatethefeaturesofEnglishadvertising.ThepurposeofthispaperistoanalyzethelinguisticfeaturesandsociologicalfeaturesofadvertisingEnglish,inthehopeofhelpingcopywritersathomemarketsintheircreatingprocess.Beginningwiththenatureandinternalstructureofadvertising,thisthesisalsoexploresthedefinition,classification,andcomponentsofEnglishadvertisement.ThenitillustratesthecharacteristicsofEnglishadvertisement. Keywords:advertising;advertisementEnglish;translation;linguistics Outline I.IntroductiononadvertisementEnglish…………………………………………………1 A.Definitionofadvertisement……………………………………………………………1 B.Historyofadvertisement………………………………………………………………2C.Rolesofadvertisement…………………………………………………………………3 II.Elementsofanadvertisement……………………………………………………………4 A.Headline…………………………………………………………………………4 B.Bodycopy……………………………………………………………………………5 C.Slogan…………………………………………………………………………………6 III.Featuresofadvertisement…………………………………………………………………7 A. Englishmorphologyinadvertisement………………………………………………7 1.Colloquialandcommonwords………………………………………………………7 2.Contraction……………………………………………………………………………7 3.Technicalwords………………………………………………………………………7 4.Loanwords…………………………………………………………………………8 5.Compoundsandcoinedexpressions…………………………………………………9 B.Englishsyntaxinadvertisement……………………………………………………10 1.Simplesentences……………………………………………………………………10 2.Rhyme………………………………………………………………………………10 3.Alliteration…………………………………………………………………………10 4.Disjunctiveclause…………………………………………………………………10 5.Interrogativesentencesandimperativesentences…………………………………10 6.Minorclause………………………………………………………………………11 C.RhetoricaldevicesinEnglishadvertisement…………………………………………11 1.Parallelism……………………………………………………………………………12 2.Personification………………………………………………………………………12 3.Pun…………………………………………………………………………………13 4.Metaphor……………………………………………………………………………14 Conclusion……………………………………………………………………………………15 |
毕业设计 A Brief Introduction on Advertisement English
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